Concept of the Artist

The ever-present influence of Hollywood and media machines can be seen in the way Ruscha paints his solitary subjects upon the overall space of the canvas plane. Bold, large words or images floating on vast singular backgrounds mimic the opening screens of movies or fleeting glimpses of roadside billboards that must catch an audience s attention in one compelling instant.
Source :http://www.theartstory.org/artist-ruscha-ed.htm

How do you evaluate the concept of the artist?

Artworks

Please evaluate the quality of the artworks, look at the congruence with its concept, its aesthetic meaning, etc.

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How do you evaluate the artwork of the artist?

Art world contribution

In this question you will evaluate how important is the work of this artist for world of art.
In other words, if the contribution of their work is important and substantial for the world of art,
in areas like aesthetic, conceptual. Also if has been a raw model and inspiration for other generations of artists,
curators, museums, collectors, art historians, etc.

How is the contribution that the works of this artist give to the world of art?

Society contribution

In this question you will evaluate how important is the work of this artist for our society.
In other words, if the contribution of their work is important and substantial for our current society,
our way of thinking, if has broken paradigms, if has been an influence for other persons like activists,
reporters, philosophers, politicians, etc.

How is the contribution that the works of this artist give to our society?