Pure Taste Indicator - Artist Page

During the last years I have been evolving practices that are mostly based in the appropriation of “ready” objects or concepts and their anew meaning-making within new contexts. Industrial objects, often rejected by the modern urban environment, words but also images and sounds function as forms, whose initial meaning is subverted, often in a playful and ironic mood. My comment is articulated within the space created within the initial and the new meaning that I evoke to the appropriated object, to the appropriated concept. The conceptual relations that occur within the new framework created are supplied by the presence and the action of the viewer. The work aspires to remain “open” to every interaction, “open” to multiple readings and interpretations. Keeping away from practices that raise the personal experience into an axiom, I search for the common in the individual, the public in the private, seeking to reconstitute something that could as far as possible approach to collective experience.