The only way how I found to transgress the borders of art is through the deconstruction of the art market. The Art market has been pivotal in the writing of art history and in the definition of "good" and "bad" art and artists. My belief is that there are forces pressuring the art market change and Internet is playing a central role on it. In the artist’s career to become famous, the artwork and the person lose its matter, like any people in virtual environments. Nevertheless this particular dematerialization is a construction based on his prominence or prestige, the results of people's attention. "Attention by other people is the most irresistible drugs… This is also why it is becoming popular in our society to rank income in attention above money income"*