Pure Taste Indicator - Artist Page

My work addresses the tension between iconic unity and digital fuzziness, between the uncontaminated original and its inevitable decay, between recognizability and facelessness, between personal and depersonalized identity through substitution, mediation and commoditization. Drawing from mythology, politics, pop culture, ads, signage, my works at the base of it, is simply a way to emulate the process of materialization of a thought or imagination. It bears within it clues of transformation and morphing. My Elements sculpture series prototypes lean on the instinctual purity of tribal patterns etched on clear surfaces that allows the environment to combine naturally to the overriding narrative. Why tribal art? Emotions come filtered through culture and conventions but basic instincts are universal. The realism of what the viewer perceives through the transparent surface combined with indigenous and consumer designs and patterns represent a new reality which is a reflection of the viewer’s perception rather than the preconception of the artist.