Pure Taste Indicator - Artist Page

courtesy of collectionofthefame.net

Ed Ruscha, in full Edward Joseph Ruscha (born Dec. 16, 1937, Omaha, Neb., U.S.), American artist associated with West Coast Pop art whose works provided a new way of looking at and thinking about what constitutes the American scene, as well as connecting the verbal with the visual.Ruscha was raised in Oklahoma City, and in 1956 he made his way to Los Angeles. There he attended Chouinard Art Institute (now CalArts), where he studied painting, photography, and graphic arts. He worked as a commercial artist, painting signs and creating graphic designs. As a result, he began to apply commercial techniques and styles to his own artwork.
Source :https://www.britannica.com/biography/Ed-Ruscha