Today in the morning I found the article in the Gray Market written by Tim Schneider* talking about the new startup venture of Portia de Rossi. I don’t want to talk in detail about the venture because I don’t want to make more publicity to a unfair business ( but I’m adding the link to the article at the end of this text ) And I couldn’t resist to talk about it because Portia mentioned about her startup “cut out the middleman, democratize art, and empower the artist.” and this touch to us.
Firstable I see it very difficult that a private company “democratize the art”, why? Because companies are looking for a personal profit and the process to democratize the art is not looking for that the profit will be equally distributed for all. And in the case of this company it is even more ridiculous to mention that. Tim mention in the article about the company of Portia: “Consumers can expect to pay between $500 and $4,000 for a Synograph, with an average price of $1,000.” and “Artists receive five percent of the wholesale price for each edition sold to retailers, and five percent for each edition sold directly to consumers through General Public’s online store.” More antidemocratic and unfair is not possible.
So, do not be fooled by these companies that try to gain market when the only thing that they want is to make more profit and more unequal the art world. Instead join ODBK! we work for a real equality and democratization of the art world. www.odbk.tk