What does it mean “Democratization of the art world”?

china_art_auction_2013_02_11_0Many people and companies have used and misused the term “Democratization of the art world” to sell more products or create a cool and trendy image. There are couple of old or wrong concepts that has been related or connected with this term, for example: that the Democratization of the Art world means that artists can offer their work to affordable prices to reach a wider number of buyers (this includes limited editions) or that any artist can show their work in any art space or museum. On the other hand, museums define the democratization of the art world as reaching a wider, numerous and diverse audience. But offering cheap artworks and letting more people assist the museums will not democratize the art world.


But then, what is the Democratization of the Art World? In ODBK we consider there are two variables who define what we will be known as “ART” for the current and next generations. The first is the importance of the artists and the second is the price of the artworks. So to democratize the art world we will have to democratize the decisions that define the selection of the artists in all (starting with the main ones like museums) institutions of the art world and setting some rules concerning the prices of the artworks like cap-prices. In ODBK we create the mechanisms to build the structure to democratize these two variables and we called the Pure Taste Indicator (PTI) and the Art Market Regulation Commission (AMARC).